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How to Disengage & Demotivate Members & Employees: a practical guide
Enough with all this talk about engaging and motivating already! Where does one turn to for tips about how to de-motivate and disengage people if this is their chosen approach to growth? One size does...
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Mapping Member Value #1: Answering the Fundamental Questions
“Please take the time to READ everything we send you. If you do, you will learn about the many benefits of your membership. You’ll never question the value of your membership. And you’ll be able to do...
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The New Engagement: Constant Connectivity
How do you engage and provide value to your members and other customers? The usual prescription involves an array of generic “things,” like great benefits, programs, products, events, volunteer...
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The New Customer Value Proposition: Beyond Satisfying and Delighting
Do you know what the most glaring weakness of most value propositions is? According to customer strategy expert, Bill Lee, it is narrowness and short-sightedness. They aim at satisfying and even...
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Value Propositions that Work: Execution vs. Intent
I have a hard time imagining Bezos spending the better part of a year and devoting hundreds of hours in existential angst and intellectual debate, trying to figure out a value proposition in...
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Selling Relevance: Converting Products into Solutions
What is the difference between these two descriptions of products and services on two organizations’ respective...
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Association Value-in 25 words or less
by Andrea Pellegrino Every association is a community. This is one of the things that makes an association an association. To understand your association community’s value proposition, first ask and...
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Is there a Sense of Urgency in your Organization?
Have you ever been inside a successful, innovative technology (or other type of) start-up? Whenever I set foot in one, I am struck by a culture of high energy, intensity, curiosity about their...
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What Kind of Organization Are You? Rate your Capacity for Resilience &...
In his book Reorganize for Resiliency, Ranjay Gulati argues that the greater a company’s focus on its markets and customers, the more resilient it is. There is a preeminently logical basis for this...
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Associations, Livestreaming, and the Water-cooler Moment
“Every new technology that comes in creates a moral panic. There is this baseline that the way we used to do it is ‘the right way,’ and the way we do it now is ‘the wrong way.’ ”[i] Associations are in...
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What is New in the "New Engagement"
Here are some old and new thoughts about "engagement" that surfaced in our work with clients, helping them to address challenges to growth, and some soul searching as I struggle with the last chapter...
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Engaging Without Motivating: How you Can Miss Key Opportunities for Real...
Why do most associations so adamantly hold on to a the same, narrow options for what they call “engagement,” assuming that something must be wrong with members who do not share the same assumptions?For...
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Reality Disconnect: Associations Are Still Behind the 8-Ball on Value,...
Are associations today back on the road to membership growth or still stuck in the mire of stagnation? Since our recent post The Members Don’t Add Up generated so much interest, we took a look at the...
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White Space
For decades now businesses passed up opportunities that did not seem to fit with what they were doing well, says Mark W. Johnson in his book, Seizing the White Space. He brings up Xerox as an example....
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The New Path to Growth
This is what struck me these last weeks in helping clients discover new growth opportunities: To arrive at breakthrough solutions and change the course of an organization, it is not enough to create...
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Who Should be on your Team for a Next Phase Growth?
Have you ever been stuck with a new plan or idea that seems so right but, somehow, once executed your program or organization doesn’t look all that different from before? I have. And so have the...
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Making a Really New Membership/Business Model Work: What does it Take to...
During a fall week-end in the country with my husband’s family recently, a story my brother-in-law told stuck in my head. He is a former athletic director of a school and has conducted numerous...
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Fresh Perspectives on Association Membership: Two Resources You'll Want to Read
Recently, I was privileged to give two presentations at the 2013 AuSAE Leadership Symposium: Associations at a Crossroads, which was held October 24-25 in Melbourne, Victoria, Australia. AuSAE is the...
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Customer-Focused Membership Models: What Association Membership Surveys are...
(Adapted from Customer-Focused Membership Models, presented at the AuSAE Leadership Symposium, October 2013)Has the traditional association membership model reached its “use-by date?” Many associations...
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The Demand Perspective in Australia
Just for fun. Photos from my visit to "The Land Down Under" for the 2013 AuSAE Leadership Symposium. Opening Plenary Session: Associations at a CrossroadsOpening Night Reception Membership Session:...
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